ShopTalk
The ShopTalk series was created to provide local business owners with valuable insights, tips, and tactics to help grow their businesses. The first season aligned with a strategic push to increase adoption of Podium’s text marketing product.
I directed and oversaw the production of this series, ensuring that each episode captured the essence of what small business owners needed to hear—quickly, effectively, and with impact.
This marked Podium’s largest investment in video content to date. Each episode needed to be concise, informative, and not only highlight key takeaways but also subtly promote Podium’s products in the process.
As the YouTube description perfectly sums up:
Shop Talk is a bite-size educational series created by Podium to equip local business owners with valuable tips, tactics, and advice to help their businesses grow. In less than 5 minutes, you'll learn about hot topics and real solutions to challenges facing local entrepreneurs, including digital marketing, reputation management, and much more.