Hey, I’m Corey.
I’m a creative director/video producer/motion designer versed in messaging and lead generation SaaS with a history in agency editing and motion.
When looking at the landscape of software brands, especially competitors to Podium, it’s easy to recognize a trend. Everything is blue. And we get it, but found that “tech blue” wasn’t resonating with our ideal customer demographic. This was the start of a rebrand process that functioned more like a product than a brand.
If you’re talking to investors in 2025, you’re likely talking about AI. Over the last two years, Podium has built multiple AI features and products into the platform, slowly transforming from “messaging tools for local business” to “the ai platform to run your business.”
The ShopTalk series was born from an effort to equip local business owners with valuable tips, tactics, and advice to help their business grow. The first “season” also coincided with a push to expand adoption of Podium’s text marketing product.
In the recent past, Podium sold itself as a series of combined products instead of a single platform. Each of those products was explained in a short video, and I had the pleasure of planning, animating, and editing almost all of them.
Telling the stories of Podium’s customers was always a pleasure. These are real people just trying to find the best tools to run their business. These videos provided social proof to build trust, while highlighting a few of our services at the same time.
